Sky Full of Bacon

Followup to Apple Rant

After my scathingly nasty letter to the Apple Store about this, I got a call from the manager of the Woodfield store. I learned:

1. He never saw the letter addressed directly to “Manager, Apple Store, Woodfield.” I copied corporate and they sent a copy of their copy to him.

2. “You’re not the first one this has happened to.” This is not as consoling as you might think. Is anything being done about the obviously confusing process on their website? “I sure hope so!”

3. He apologized and said they probably should have taken care of me (ya think? Ya think a store should take care of its customer standing there with steam coming out of his ears? Is that like, a 70-30 thing, or a 51-49 thing?)

4. And he hoped the next time I was in the store, they’d have the opportunity to give me the great service he knows they’re capable of. I pressed and said, how, what’s changed that would make that more likely to happen? Uh, well, he just hoped next time they’d rise to the occasion.

In other words, he got told to apologize, but they’re not really changing anything to be more likely to not treat a customer like crap next time. They’re just really, really hoping that next time, they won’t treat me like dirt. Or if they do, maybe the next time after that they won’t. Or the next time.

Still got a lot to learn, Apple Store. But you’re going to learn it on somebody besides me.

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